Okay – it’s a new year. You’ve taken stock of your blogging & writing efforts from last year. Maybe you’re thinking that you’ve done pretty well. You’ve delivered valuable content consistently. Or maybe you’re disappointed in your writing efforts. Secretly you know that you’ve avoided writing and blogging because it took so …
Write Like a Boss: 3 Techniques to Up Your Writing Productivity Read More »
In marketing language, an ‘ideal client’ is the person or business who is most likely to buy from you and who will most benefit from your product or service. I find this definition narrow. I want to share a process that can help you to identify an ideal client as …
Have you ever read some website content and found yourself saying “Huh?” Maybe you couldn’t figure out the point that the writer was trying to make. Or you couldn’t find the information you were searching for. Sometimes the problem with the writing is the content and at other times it …
There are a few reasons that people ignore or stop reading a post you’ve just published. First you haven’t grabbed their attention. And then if you have it, your readers leave because your post doesn’t provide interesting or informative content. And then your content may be just too hard to …
I’ve been inspired by the character that all Olympic athletes demonstrate as they seek to accomplish their dreams at the London 2012 Olympics. I saw such a parallel between the sometimes strenuous nature of blogging or writing that I decided to write a post about it.
The key to optimizing your site for search is found in keywords. Keywords are those words and phrases that people use to search for the product or service that you offer. Your goal for keywords is to align your copy with …
When LearnWP holds its WordPress workshops, I am often asked about transposing a post from Word to WordPress. Although many workshop participants are becoming increasingly comfortable with writing directly into the visual editor or text editor, it’s still helpful to know the process for moving from Word to WordPress. Here are the easy steps: …
Creating static marketing content for your website means sitting down with pen and paper, and thinking about your customers; their challenges or needs and wants, your products and your company. And yes, your competitors. To help you write your static website content, here’s a list of questions and thought-starters for …
Yesterday I enjoyed presenting to a group of about 30 members of the Toronto WordPress MeetUp group. One reason I look forward to this MeetUp group is the sharing of ideas and information. And I love the Network Orange meeting space. If you haven’t seen it yet, check it out …
Creating remarkable web copy – Toronto WordPress MeetUp group presentation Read More »
What is Feedburner? Feedburner is a Google service for bloggers or anyone who publishes content online. Feedburner delivers your new posts and updates to your subscribers via email or via Google Reader (or other readers). Feedburner provides another way to share your content with your community. What is an RSS …
Last night, WordPress VIP hosted the Toronto WordPress community in downtown Toronto. (Thank you WordPress VIP!). We celebrated WordPress with one of its founders – Matt Mullenweg. Listening to Matt speak last night and then doing a little bit of reading about WordPress this morning, I’m reminded again about why I …
WordPress Toronto Evening @ The Sorrel Restaurant, Yorkville Read More »
Dropbox will help you de-clutter your Inbox. Instead of emailing attachments to clients friends or family, why not use Dropbox to share documents, photos and other large files. Dropbox is great for storing your website backups. Another great feature of Dropbox is that when you invite friends to Dropbox, you’re rewarded with BONUS space – up to 8 Mgs. worth. Now that’s a life simplifier, don’t you think?
