Have you ever read some website content and found yourself saying “Huh?” Maybe you couldn’t figure out the point that the writer was trying to make. Or you couldn’t find the information you were searching for. Sometimes the problem with the writing is the content and at other times it […]
Turbo Charge Your Writing – 7 Tips for Web Read More »
Keywords are the foundation of on-page SEO Before you begin any web content project, you need to build your keyword list. Building your list means hunting down those keyword terms and phrases that your potential website visitors would use to search for your products and services. As I have mentioned
SEO: Compiling your keywords for search success Read More »
Creating static marketing content for your website means sitting down with pen and paper, and thinking about your customers; their challenges or needs and wants, your products and your company. And yes, your competitors. To help you write your static website content, here’s a list of questions and thought-starters for
Build your static website content simply Read More »
Updated: Google no longer offers a Keyword Tool but now has a Keyword Planner. Google has many reasons to have moved to a planner as opposed to a tool. You can still use and should use the keyword planner before you write your website content. How you use the planner
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Yesterday I enjoyed presenting to a group of about 30 members of the Toronto WordPress MeetUp group. One reason I look forward to this MeetUp group is the sharing of ideas and information. And I love the Network Orange meeting space. If you haven’t seen it yet, check it out
Creating remarkable web copy – Toronto WordPress MeetUp group presentation Read More »
A while back, I wrote about tactics that draw and keep your website audience. One tactic I mentioned was using keywords within your website. Using keywords effectively in your website or blog will increase your visibility in search engine results (keeping in mind, there are other factors that impact those
Keywords for better Search Engine Results Read More »
When it comes to the web and web copy, we don’t follow our mother’s advice – “Don’t judge a book by its cover.” That little ditty was a warning to avoid jumping to conclusions upon first meeting of anything or anyone. But that principle doesn’t apply on the web. First
How to Write Magnetic Web Copy Read More »
According to Wikipedia the number of Web users doubled between 2005-10 and was expected to surpass two billion in 2010. And as of today, there are at least 7.73 billion pages indexed by Google !Yahoo and Bing. These two stats point out: the web is growing – and fast [forgive me
Draw And Keep Your Website Audience With 4 Time-Tested Tactics Read More »
BlogWorld LA 2011 hosted some of the most influential bloggers and social media people in the digital sphere. It was hard to distill the absolute best sound bytes from so many great speakers. In fact I bought a virtual ticket so that I can listen again to blogging and social media advice.
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Narrative Design Labs are creative labs where as a business person, you are challenged to look at your business (and yourself) in a new way. Today, we are actors in a new business environment. We need to find a new way to look at our work and how we express who we are and what we offer. This post (hopefully) will spark your creativity and give you a fresh outlook for work.
Developing Web Content through Play Read More »
Writing naked is about getting to the point. Avoiding unnecessary words and phrases. Seth Godin says we don’t write naked because we are afraid. While I admit that I am afraid and so the text gets flowery, there are other reasons for flowery text. What do you think?
Thoughts on Writing Naked Read More »
Need some awesome tools to help develop your web content? Google has a few of them, including a keyword tool, Google Insights (to watch trends) and the Wonder Wheel. Armed with these, you can put together relevant, knock ’em out content for your pages and posts and help your website to rank well.
Spider Food: Search Tools for Website Content Read More »
