Web Copy

Turbo Charge Your Writing – 7 Tips for Web

Have you ever read some website content and found yourself saying “Huh?”  Maybe you couldn’t figure out the point that the writer was trying to make. Or you couldn’t find the information you were searching for. Sometimes the problem with the writing is the content and at other times it is format (I’ll address that in another post).  Whether writing for web or for print, there are a few tried and true techniques that will

SEO: Compiling your keywords for search success

Keywords are the foundation of on-page SEO Before you begin any web content project, you need to build your keyword list. Building your list means hunting down those keyword terms and phrases that your potential website visitors would use to search for your products and services. As I have mentioned repeatedly in other posts: your goal when you compile your list is to match your list to your audience’s searches. You can compile your keyword

Build your static website content simply

Creating static marketing content for your website means sitting down with pen and paper, and thinking about your customers; their challenges or needs and wants, your products and your company. And yes, your competitors. To help you write your static website content, here’s a list of questions and thought-starters for you to work with. What problem or issue is your customer trying to solve? Speak to that question in your website content. Online product and

How to Use Google’s Keyword Tool for Your Web Copy

Updated: Google no longer offers a Keyword Tool but now has a Keyword Planner. Google has many reasons to have moved to a planner as opposed to a tool. You can still use and should use the keyword planner before you write your website content. How you use the planner and why you use it, however, has significantly changed.  A keyword tool will help you to identify key words and phrases that potential customers, readers