Web Copy


Turbo Charge Your Writing – 7 Tips for Web

Have you ever read some website content and found yourself saying “Huh?”  Maybe you couldn’t figure out the point that the writer was trying to make. Or you couldn’t find the information you were searching for. Sometimes the problem with the writing is the content and at other times it is format (I’ll address that in another post).  Whether writing for web or for print, there are a few tried and true techniques that will


SEO: Compiling your keywords for search success

Keywords are the foundation of on-page SEO Before you begin any web content project, you need to build your keyword list. Building your list means hunting down those keyword terms and phrases that your potential website visitors would use to search for your products and services. As I have mentioned repeatedly in other posts: your goal when you compile your list is to match your list to your audience’s searches. You can compile your keyword


Free image tools & resources for image-challenged people

If you’re like me – and even if you’re not, you might not have the image schtick nailed down when it comes to web writing or blogging. I thought I’d share some tools and tricks I use for my blog. These are online resources and tools that can help you to add images to your blog without violating copyright. Flickr: creative commons [Update: June 2015) While you can find some very interesting photos on Flickr, there


How to write magnetic web copy

When it comes to the web and web copy, we don’t follow our mother’s advice – “Don’t judge a book by its cover.” That little ditty was a warning to avoid jumping to conclusions upon first meeting of anything or anyone. But that principle doesn’t apply on the web. First impressions are central to making and keeping website visitors. So how do you write web copy that will make that great first impression? How do