Project Portfolio: Web content creation or refresh

Rounded-typewriter-keyboard-200x159I write web content and copy for digital agencies, small businesses and nonprofits so they can connect with their audiences online and sell their services. Copy projects include marketing content for websites, newsletters, articles, and blog posts.

View a more complete list of my copywriting clients here or full client testimonials here.

MaRS Discovery District

One of the top ten achievements of the MaRS Library included The Entrepreneur’s Toolkit reaching 2.5 million unique views since inception. Since last fiscal year, page views have increased 128% to 1,300,000 views; video views increased 51% to 180,000; downloads increased 500% to 106,000.

In a two-year project to update its Entrepreneur’s Toolkit, we optimized content for search (SEO) and for user experience. To further augment content moving forward, I also provided MaRS staff with on-page SEO training.

MaRS Discovery District is an Ontario non-profit organization that works with a broad network of partners to help entrepreneurs launch & grow innovative startups – particularly tech & health businesses. MaRS has an extensive content library that offers resources for small businesses, entrepreneurs and startups.

“On-page SEO was quite new to us but with Dawn’s help we were able to not only optimize our content for search engines, but also learn about SEO principles. I would recommend her service to anybody who is looking to very efficiently optimize their website.”

~ Vijender Trivedi, Online Content Manager, Entrepreneur’s Toolkit


ArtBridges/Toiles Des Arts (a non-profit) is a hub and forum for connection for anyone interested in or active in community-engaged arts and arts for social change in Canada. Moving from a static splash page and blog to a new content management system, we created new copy and edited existing content for messaging consistency. The blog remains a centrepiece of the website because of strong community engagement.

“We could not have developed ArtBridges’ new website without Dawn! She really got to know our project’s mandate and diverse audience before getting started with writing copy, developing site navigation, key word search and search optimization. She taught everyone on our team, including our french translator that web writing is unique. We’ve received many comments about the professional quality and accessibility of our site. It’s truly been a pleasure working with Dawn.”

~ Seanna Connell, Founder

SharePoint Maven

The SharePoint Maven (aka Greg Zelfond) helps small businesses & non-profits leverage the power of SharePoint & Office 365 so they can more effectively deliver their products & services & increase their bottom-line business results

Dawn did an amazing job of simplifying & re-organizing my content. She helped develop a strong brand voice, coupled with calls to action. My site ranks high in search results, delivers clear and concise messaging & instils creditability to my site visitors. I highly recommend Dawn if you want to improve your business results.                                     

~ Greg Zelfond

Newsons Skate & Bike Exchange Toronto

Newson’s Bike and Skate Exchange is a family-run business that has served west Toronto bike and skate enthusiats for over 80 years. As a storefront, one of our important goals was to send people to the store location. We updated Newson’s content to reflect what people wanted to know before they came to the store, revised their business services & products while optimizing for search.

Dawn was responsible for a complete overhaul of the content on my retail business’ website.  She was extremely professional, prompt, and I found her rates to be very reasonable.  Communication is key in her business and she was always available for a conversation, via phone or email.  Her work on the site led to tremendous improvements and all our needs were not only met, but exceeded.  I would not hesitate for a second to give her my highest recommendation.

Justin Grimaldi, Business Owner

Joan Marsman

Joan Marsman is a Toronto Marriage and Family Therapist. Creating content for Joan entailed writing enough to help potential clients to feel comfortable enough to contact her. We updated her services, revised her messaging and added on-page optimization. Joan attributes her busy practice to the success of her website which brings in leads weekly.

Waxworks Site

Waxworks Encaustics offers all-natural artist supplies for encaustic art. Website copy was written to reflect the personality and passion of these professionals. We created new content for Waxworks Encaustics and optimized the content for organic search.

“Dawn is very professional in her approach. The work that Dawn did has made our website easily accessible to those looking for art supplies. Dawns’ patience and in-depth knowledge of this field made for an easy working relationship.

~ Andrea Bird, Encaustic Artist

Ceremonie with Choice

Martin Frith is a Toronto wedding officiant. Martin needed a complete content refresh and a new design for his website. Our goal was to generate new business through optimizing for search and social media tactics. Martin had his best year ever in 2014 and is looking to repeat in 2015 with a 20% increase in bookings.

Dawn is my go-to person for the web. She’s amazing. ~ Martin Frith, Wedding Officiant

Steve Jones: Oakville Lawyer & Chartered Accountant

Stephen Jones is an Oakville lawyer and tax accountant. The initial goal for his website was to create an online brochure that would introduce Steve and his services and to provide an extension to his network and marketing efforts. Steve’s website achieves first page search results for services when using a local search parameter.

Hypnotherapy Toronto - Tim Reay Clinical Hypnotherapist

Although my site was getting visitors, it was not attracting the types of clients that I am best able to help. Dawn rearranged the site’s pages to make them easier to navigate, and rewrote the content to focus on the specific services I provide.

In addition to her design and copywriting expertise, I was impressed with the thoroughness of her questions about my work as a hypnotherapist. All of which she used to produce a site that is attractive and focussed.

I am very pleased with the result, and have no hesitation in recommending her services.

Laura Elliot Individual & Couples Counselor

Laura Elliot is an individual and couples counselor with offices in Toronto and Mississauga. She was just starting  her practice and needed website content. We tailored content for her audiences (messaging) and optimized it for search and visitor experience.

“Dawn was always patient as she led me in the process of creating content. She listened and understood the messages I wanted to communicate to potential clients, and then with her expertise and skill, put it together in a way that is appropriate for the web.”

~ Laura Elliot

Ladylean Fitness & Nutrition Coach

Kirsten Bedard has been passionate about the science of food and the body since high school. She’s a nutrition coach and personal trainer. Kirsten (Ladylean) attended a LearnWP WordPress workshop. Her goal was to have her own website instead of using the blogging service. Although she had been blogging for a long time, she needed static content for  her site. Her static content now includes her products, services and delicious recipes.

Thank-you for going above and beyond in helping me with my website venture.

~ Kirsten Bedard

Mark My Word Nonprofit Copywriting

For more than 30 years, Mark has used writing, editing, teaching and management skills to help non-profit organizations tell their stories. As a copywriter, Mark knows that often you are too close to your own story to tell it effectively. He hired me to help write website content for Mark My Word. We optimized site content for his audience and for search.

“Thank you very much for your work. You’ve nicely balanced gentle affirmation with a good solid push into some new areas. My site content is much better for your involvement.”

~ Mark Clayton

Greenleaf Landscaping Mississauga

Established in 1980, Green Leaf Landscaping and Maintenance Limited is a complete in-house, professional, landscape and snow plowing service company. Our content goal was to generate business leads from organic search.

“I would like to recognize Dawn & thank her services in completing my website copy. The results were even better than I expected with our site hits up already. That combined with her professional service and fair costs make Dawn’s firm second to none.”

~ Frank Aiello, Owner

Kith & Kin Counselling Services

Stephanie Kuiack is a Registered Marriage and Family Therapist, Parenting Coordinator & a qualified family arbitrator. Our goal was to create optimized content to address questions potential clients might have and generate trust. This is a particular challenge with any therapist because their associations do not allow client testimonials.

“I knew nothing about writing for the web when I contacted Dawn. She helped me assess my existing page copy & made suggestions to optimize my content for web reading & search engines resulting in increased visits to my website. She was efficient & extremely supportive. Dawn exceeded my every expectation. I highly recommend her!”

~ Dr. Stephanie Kuiack

Meg Salter Coach/Consultant

Meg Salter is an experienced management consultant and executive coach who works extensively with private, public and non-profit organizations in Toronto, as well as  nationally and internationally. Our goals for this project were to integrate blogging into her site to demonstrate her expertise and to generate leads.

“Dawn is wonderful at cutting through jargon and creating compelling content for complicated material. My new website meets all my needs and is easy to keep up to date on my own. I have had two new consulting or coaching contracts as a direct result of the new website – which in my business is a lot! Oh – and did I say she is a pleasure to work with , totally responsive and helps you understand current web jargon in a straightforward way. I highly recommend Dawn!”

~ Meg Salter

Joyce Kaplan Business Coaching Toronto

Joyce Kaplan is a career and business coach to individuals seeking to transform their careers and their lives. She had run a successful coaching practice without a website. Our goal was to create a strong online presence, introduce content marketing to her mix and optimize her static content for search.

“The results from Dawn’s help on my website surpassed my expectations. People often don’t know what business and career coaching is – and achieves. I’d hoped my website would serve as an on-line brochure to which I could send prospective clients to explain what I do. While it fulfills that purpose very well, I am delighted that it has also resulted in new clients discovering me through organic search.”

~ Joyce Kaplan

Epiphany at Work website

Jill Malleck is principal at Epiphany at Work. This writing website project entailed a website update (new WordPress Theme), new content and an integrated blog. Our goal was increased online leads and content marketing within her website.

“I wanted my website presence to more clearly communicate what I do and how I do it. AND I wanted people to be able to “find me” more easily on the web. This web copy is a clearer representation of who I am and what I do. I would definitely recommend Dawn.”

~ Jill Malleck, Integral Coach for Leaders & Teams

Consolidated Ins. Brokers Toronto

Consolidated Insurance Brokers specialise in personal and home insurance, auto insurance, financial and commercial insurance and travel insurance. Our goal for this project was to create optimized content for organic search and for site visitors to generate new business leads.

“We first hired Dawn to complete an SEO audit of our website. After moving to WordPress, she helped us to create our messaging with her web copy. Dawn was professional, knowledgeable and she delivered on-time. We highly recommend her services.”

~ Mark Lipman, President

M. A. Nurse & Associates

M.A. Nurse & Associates Inc, is a Toronto-based management consulting company providing services to the life insurance industry. Mike’s service offering had changed since we first created web content for him. We re-worked his messaging based on features and benefits of his new services.

“Dawn Comber worked with me to develop my website content & challenged my (ill-conceived) notions about what should be in & out of scope. She was professional from start to finish, worked to my schedule, & delivered. I am very pleased with the end result!”

~ Mike Nurse, Principal