MaRS Discovery District

One of the top ten achievements of the MaRS Library included The Entrepreneur’s Toolkit reaching 2.5 million unique views since inception. Since last fiscal year, page views have increased 128% to 1,300,000 views; video views increased 51% to 180,000; downloads increased 500% to 106,000.

In a two-year project to update its Entrepreneur’s Toolkit, we optimized content for search (SEO) and for user experience. To further augment content moving forward, I also provided MaRS staff with on-page SEO training.

MaRS Discovery District is an Ontario non-profit organization that works with a broad network of partners to help entrepreneurs launch & grow innovative startups – particularly tech & health businesses. MaRS has an extensive content library that offers resources for small businesses, entrepreneurs and startups.

“On-page SEO was quite new to us but with Dawn’s help we were able to not only optimize our content for search engines, but also learn about SEO principles. I would recommend her service to anybody who is looking to very efficiently optimize their website.”

~ Vijender Trivedi, Online Content Manager, Entrepreneur’s Toolkit

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