Web Copy


Tips for Identifying Your Ideal Client

In marketing language, an ‘ideal client’ is the person or business who is most likely to buy from you and who will most benefit from your product or service. I find this definition narrow. I want to share a process that can help you to identify an ideal client as someone you most want to work with. Begin with existing or past clients Take a minute and think about an existing or past client who


Getting over your blogging discomfort

I’m writing this post because of a client who recently expressed her reluctance about blogging. “It might sound strange to you,” she said. “I’m a writer. I’ve written grants, donor materials, research papers. But writing for a blog… it just seems too personal. Some blogs (for example, the infamous Julie and Julia) seem to spew and tell all. And they’re successful. But I don’t want to blog like that.” She’s not alone. Many of my


Creating remarkable web copy – Toronto WordPress MeetUp group presentation

Yesterday I enjoyed presenting to a group of about 30 members of the Toronto WordPress MeetUp group. One reason I look forward to this MeetUp group is the sharing of ideas and information. And I love the Network Orange meeting space. If you haven’t seen it yet, check it out in downtown Toronto at the corner of Shuter and Yonge across from the Eaton’s Centre. Here’s a copy of my Creating Remarkable Copy – one


Thinking of Going Mobile in 2012?

When I say going mobile, I am not talking about getting a smartphone or a tablet. I’m talking about making your website mobile friendly – for smart phones or tablets. Smartphone and tablet technology are changing the way that people access the web. You can make sure that you’re not losing the mobile market by installing a WordPress plugin.