In my last post, I shared why I thought that the book Groundswell was a piece of the convincing puzzle in social media – for those who remain skeptical about the value of online marketing. I included a chart that described what most businesses are doing everyday and how those activities translate to online behaviour.
This morning, as I was wondering around on the web, I came across this visual (thanks to Mark Smikilas at Intersection Consulting for it). Mark probably used it in another context, but when I looked at it, I was reminded that if you are trying to reach your customers, you better be where they are and begin to build relationships with them there.
Where are your people online? Are they reading or creating blogs? Do they hang out at Camp Twitter? Some may have not even ventured from Camp Newsletter (good reason not to give up that newsletter yet). Your mission – should you choose to accept it, is to find where they are and camp with them. Spend time and build relationships with them.
As you build campsites in different locations (your blog, your newsletter, Facebook, Twitter or Flickr) you don’t have to keep your camps separate. In fact, one of your goals should be to cross-pollinate. As content creator, you can invite folks to visit other camps.
At Camp Newsletter, provide opportunities for people to visit Camp Facebook. At Camp Twitter, you can invite folks to Camp Blog. In this way, you introduce your audiences to one another, enhance both their online experience and find new ways to engage with them. You are helping to build audience interaction.
Where are your audiences? And how have you set up your camps? Do you cross-pollinate? And how is that working?
Let me know!
Photo Credit: Intersection Consulting