Google will be introducing a new feature to organic Search for Google account holders over the next several days. It’s called Google Instant. The main feature of Google Instant is that your search results will begin to appear as you type your query into the search function.
This new interface will show both search results and ad results. The Google Analytics Blog states that “We expect Google Instant will help users find what they’re looking for faster.” So the purpose to this new feature is to speed up searches for people looking for stuff on the web.
This new feature will impact SEO and how we apply SEO tactics to web pages and content. The Google Analytics Blog says that “with this change, you might notice some fluctuations in AdWords impression volume and in the distribution of organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.”
Take a minute to enjoy the marketing video Google produced to introduce this new feature:
As a web writer who pays attention to SEO, I think that Google Instant will encourage better and more focused content. Google Instant will decrease the power that non-content SEO tricks have had in the past. All text SEO will become more important. This will then, increase the value of good content as a tactic for effective SEO.
I think that the web will be abuzz about Google Instant and I will be watching for others opinions on it and keep you posted. Benefits to users for sure, benefits to Google (I imagine) and benefits to web writers that remains to be seen.
What do you think about Google Instant?