Change or die: Keywords should evolve

Refresh your keywords for search success

Keywords & searchI know, I know – such drama. But I wanted to get your attention. And besides, posts about keywords aren’t always the most attention-getting posts on the web. Still, keywords are the foundation of on-page SEO and organic results. So pay attention. 

Marketing materials and website content change over time to reflect the changing products and services that your company offers. This means that the terms people search for your products will also change. That’s why this post is called change or die.

Tips for keyword change

  1. Periodically review your target keywords: Use Webmaster Tools and Google Analytics to give you data on the sources of your traffic and the terms used to find you most frequently.
  2. Conduct a straw poll to compile your keyword terms a second, third or fourth time.
  3. Revisit Google’s Keyword Planner to find search volumes for specific search terms but balance search volume results with targeted search. A decreasing bounce rate may indicate that your target market is finding you. You have matched your target keywords with the terms your market is uses.
  4. Cull keyword terms that are not netting results for high level pages. Webmaster Tools and Google Analytics will give you this data.
  5. Re-write content using the principles of writing for the web.
  6. Check in with your competition to identify those keyword terms that they are using for SEO

Keywords are the foundation for on-page SEO and organic search. If you want to rank well and remain visible, remember to check in with your keywords to make sure they are working for you.

Cross-posted at LearnWP 

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