Blogging and Social Media (WordCamp Toronto 2010)

First of all, a big THANK YOU to Matthew Yuill and Melissa Feeney and the WordCamp Toronto 2010 volunteers for all their hard work organizing WordCamp Toronto 2010 last weekend at Centennial College.

For a front-end, gaining-in- knowledge WordPress convert, I learned a lot at WordCamp. I appreciated Jeremy Wright’s keynote address about social media.  Jeremy talked about some of the “failures” of social media – but really he was pointing out how we have cheapened social media.  He mentioned

  • Jeremy_-Wright_WCTO2010SPAM problems – spamming is counter to SOCIAL media
  • people having a mob mentality (we’re too influenced by who is saying what)
  • the rise in Twitter Interns and how this changes social media from SOCIAL media to social MEDIA – we put the emphasis on the wrong idea
  • An entitlement mentality – sometimes we’re just looking for the next handout
  • Twitter Followership – we are still working for numbers – we’ve forgotten about the social part

Jeremy suggested some ways that we can filter all the noise so that we can focus on social media basics.

  1. If someone is talking all the time, they aren’t listening.
  2. Social media is all about  ‘how can I help’
  3. Listen first, then get involved when it makes sense (then exchange business cards)

Then he gave some great SOCIAL media reminders:

  1. Listen more than you talk – don’t expect to get until you give
  2. No boasting – don’t paint the old as new
  3. Don’t steal – give credit to people (whether it is photos, text, ideas… anything)

I may have missed some of his other really important points.  But I have to say that I didn’t miss his main point.  I can’t stop other people from cheapening social media and turning it into “what can I get from it”.  But I can look at my own social behaviour and ask myself  “Am I making social media into social MEDIA or am I keeping it as SOCIAL media?”

On a more personal note, Jeremy and several other speakers made a similar important point for me.  For WP newbies (and I kind of consider myself one of them), he stressed that we should just get started blogging … don’t step back and develop some big strategy – find something you enjoyfigure out what you want to say and then start saying it – work on strategy later.

I heard this so many times this weekend that I couldn’t help but think of the adage that when the student is ready, the teacher shows up (or something like that).  So I am going to relax, blog about what jazzes me instead of trying to write blogs about what I think I should be writing about.

Thanks Jeremy for bringing me (us) back to SOCIAL media basics and thanks for speaking to me directly (even though we didn’t even meet f2f!).

Web copywriter, lover of words, WordPress workshop facilitator. When I'm not writing, I am gardening, drinking coffee or letting my cat lounge on my lap.

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12 comments on “Blogging and Social Media (WordCamp Toronto 2010)
  1. Wow, I guess the talk worked, eh?

    Honestly, though, you can never tell from stage, so I really appreciate that the talk helped you. So thank you so very, very much for this post, it really made my day!

    I think your language around “cheapening” social media is exactly what I was driving at, but couldn’t find the words for. This is something I’ve been noodling on a lot. As you said, it’s not something we can change for others, but it IS something we can change in ourselves.

    I’m just generally a fan of people a) being more human; b) giving a damn; and c) being okay with failing.

    Best of luck, and stay in touch on Twitter / whatnot!

    J

    • dawn says:

      I’m glad that I made your day. Keep on noodling – we humans are so forgetful and our motives are so mixed. We need to be reminded to stay focused on what’s important. Thanks.

  2. Wow, I guess the talk worked, eh?

    Honestly, though, you can never tell from stage, so I really appreciate that the talk helped you. So thank you so very, very much for this post, it really made my day!

    I think your language around “cheapening” social media is exactly what I was driving at, but couldn’t find the words for. This is something I’ve been noodling on a lot. As you said, it’s not something we can change for others, but it IS something we can change in ourselves.

    I’m just generally a fan of people a) being more human; b) giving a damn; and c) being okay with failing.

    Best of luck, and stay in touch on Twitter / whatnot!

    J

    • dawn says:

      I’m glad that I made your day. Keep on noodling – we humans are so forgetful and our motives are so mixed. We need to be reminded to stay focused on what’s important. Thanks.

  3. dandelionweb says:

    Hi Dawn,

    Nice to read your comments from WordCamp. I too liked Jeremy’s talk and felt that it really set a great tone for our interactions in person at WordCamp as well as online. It was a very appropriate keynote address.

    ~ Ruth

  4. Ruth Maude says:

    Hi Dawn,

    Nice to read your comments from WordCamp. I too liked Jeremy’s talk and felt that it really set a great tone for our interactions in person at WordCamp as well as online. It was a very appropriate keynote address.

    ~ Ruth

  5. Dawn, I enjoyed meeting you (however briefly) and also found Jeremy’s presentation to be a great kickoff to the entire event.

    There is an awful lot of noise out there, but instead of giving up on social media, if we take Jeremy’s suggestions and remember to be genuine and be social, we should attract followers who are like that too – hmm, just like in “real” life!

    • dawn says:

      Hi Janet, great meeting you too. You’re right on target about being genuine and social. Maybe we could start a blogosphere campaign for Noise Reduction.

  6. Dawn, I enjoyed meeting you (however briefly) and also found Jeremy’s presentation to be a great kickoff to the entire event.

    There is an awful lot of noise out there, but instead of giving up on social media, if we take Jeremy’s suggestions and remember to be genuine and be social, we should attract followers who are like that too – hmm, just like in “real” life!

    • dawn says:

      Hi Janet, great meeting you too. You’re right on target about being genuine and social. Maybe we could start a blogosphere campaign for Noise Reduction.

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  1. […] One of my bigger goals for social media has been to really contribute to community, or find a sense of community with a few people online around me. You kindly reached out to me and that was encouraging. I want to contribute to other people’s blogs and business life in a genuine way — not with a goal to increase my presence, so to speak. I want to make genuine/real connections online; you know, the “social” in social media. (I blogged about it here.) […]

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