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Tips for Identifying Your Ideal Client

In marketing language, an ‘ideal client’ is the person or business who is most likely to buy from you and who will most benefit from your product or service. I find this definition narrow. I want to share a process that can help you to identify an ideal client as someone you most want to work with. Begin with existing or past clients Take a minute and think about an existing or past client who

Getting over your blogging discomfort

I’m writing this post because of a client who recently expressed her reluctance about blogging. “It might sound strange to you,” she said. “I’m a writer. I’ve written grants, donor materials, research papers. But writing for a blog… it just seems too personal. Some blogs (for example, the infamous Julie and Julia) seem to spew and tell all. And they’re successful. But I don’t want to blog like that.” She’s not alone. Many of my

Going for Gold in Grantwriting

Grantwriting is one of many ways to raise funds for your organization.  To apply for grants with foundations, your organization must have charitable status with the federal government.  Accessing foundation funding has become increasingly difficult – the number of charities has grown exponentially over the last decade.  And with today’s economic climate, foundations will not have as many funds to disburse to charities.  So how do you successfully apply for funding with foundations? Do your