Web Copy


Turbo Charge Your Writing – 7 Tips for Web

Have you ever read some website content and found yourself saying “Huh?”  Maybe you couldn’t figure out the point that the writer was trying to make. Or you couldn’t find the information you were searching for. Sometimes the problem with the writing is the content and at other times it is format (I’ll address that in another post).  Whether writing for web or for print, there are a few tried and true techniques that will


Get Your Blogging Mojo On

What keeps you from blogging? Do you have too many online and real life distractions? Not enough time? Do you have to write the perfect post? Are you unsure what your readership wants/needs to hear from you? Does your creativity ebb and flow?  You are not alone Some of these excuses reasons for not blogging don’t need brilliant solutions. They call for old-fashioned self-discipline. Too many distractions and not enough time are cover-ups for other reasons for


Before You Hit Publish

There are a few reasons that people ignore or stop reading a post you’ve just published. First you haven’t grabbed their attention. And then if you have it, your readers leave because your post doesn’t provide interesting or informative content. And then your content may be just too hard to read.  So here’s a checklist for catchy, web-friendly and easy-on-the-eyes content. 1. Review your headline (article title) Is your title strong enough to pique your readers’


Your website or blog IS marketing central

I’ve had a post sitting in draft for a long time about this topic. But it was a brief email exchange with a client that gave me the fire to finish it! This client has a website that supports blogging (yay WordPress) but she was not ready to take the blogging leap. Somewhat out of the blue, she asked me about setting up a blog on a blogging service. My immediate response was “No!” …