One of the top ten achievements of the MaRS Library included The Entrepreneur’s Toolkit reaching 2.5 million unique views since inception. Since last fiscal year, page views have increased 128% to 1,300,000 views; video views increased 51% to 180,000; downloads increased 500% to 106,000.
In a two-year project to update its Entrepreneur’s Toolkit, we optimized content for search (SEO) and for user experience. To further augment content moving forward, I also provided MaRS staff with on-page SEO training.
MaRS Discovery District is an Ontario non-profit organization that works with a broad network of partners to help entrepreneurs launch & grow innovative startups – particularly tech & health businesses. MaRS has an extensive content library that offers resources for small businesses, entrepreneurs and startups.
“On-page SEO was quite new to us but with Dawn’s help we were able to not only optimize our content for search engines, but also learn about SEO principles. I would recommend her service to anybody who is looking to very efficiently optimize their website.”
~ Vijender Trivedi, Online Content Manager, Entrepreneur’s Toolkit