Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
(The Content Marketing Institute)
Two of the biggest challenges facing business today are:
- Creating engaging content (36%)
- Creating enough content (21%)
That’s where I can help. Here’s how …
Create a marketing content strategy
- Identify which marketing channels are most effective for your business
- Identify content marketing cycle
- Address your customers’ needs and wants
Build an content marketing calendar
How often you create and promote content will depend on your audience and the goals you have for your content marketing.
Implement your plan
Once we’ve determined your marketing tactics and your frequency, it’s time to implement. I can provide content on a weekly or monthly basis. And we’ll set up your website so that posts will be pushed out to the social media platforms where you are active.