In my last post, I wrote about getting your blogging mojo on. I suggested some ways to smooth the ups and downs of creativity in your blogging. I was talking at the 3,000 metre level about scheduling regular posts blocking time in your daytimer using an editorial calendar plugin I […]
How to create more content, more easily Read More »
I’m writing this post because of a client who recently expressed her reluctance about blogging. “It might sound strange to you,” she said. “I’m a writer. I’ve written grants, donor materials, research papers. But writing for a blog… it just seems too personal. Some blogs (for example, the infamous Julie
Getting over your blogging discomfort Read More »
There are a few reasons that people ignore or stop reading a post you’ve just published. First you haven’t grabbed their attention. And then if you have it, your readers leave because your post doesn’t provide interesting or informative content. And then your content may be just too hard to
Before You Hit Publish Read More »
If you’re like me – and even if you’re not, you might not have the image schtick nailed down when it comes to web writing or blogging. I thought I’d share some tools and tricks I use for my blog. These are online resources and tools that can help you
Free image tools & resources for image-challenged people Read More »
I’ve been inspired by the character that all Olympic athletes demonstrate as they seek to accomplish their dreams at the London 2012 Olympics. I saw such a parallel between the sometimes strenuous nature of blogging or writing that I decided to write a post about it.
How to blog like an Olympic athlete Read More »
The key to optimizing your site for search is found in keywords. Keywords are those words and phrases that people use to search for the product or service that you offer. Your goal for keywords is to align your copy with …
Web writing and SEO Read More »
When LearnWP holds its WordPress workshops, I am often asked about transposing a post from Word to WordPress. Although many workshop participants are becoming increasingly comfortable with writing directly into the visual editor or text editor, it’s still helpful to know the process for moving from Word to WordPress. Here are the easy steps:
How to Turn Word Docs into WordPress Posts Read More »
Updated: Google no longer offers a Keyword Tool but now has a Keyword Planner. Google has many reasons to have moved to a planner as opposed to a tool. You can still use and should use the keyword planner before you write your website content. How you use the planner
How to Use Google’s Keyword Tool for Your Content Read More »
Yesterday I enjoyed presenting to a group of about 30 members of the Toronto WordPress MeetUp group. One reason I look forward to this MeetUp group is the sharing of ideas and information. And I love the Network Orange meeting space. If you haven’t seen it yet, check it out
Creating remarkable web copy – Toronto WordPress MeetUp group presentation Read More »
When it comes to the web and web copy, we don’t follow our mother’s advice – “Don’t judge a book by its cover.” That little ditty was a warning to avoid jumping to conclusions upon first meeting of anything or anyone. But that principle doesn’t apply on the web. First
How to Write Magnetic Web Copy Read More »
I’d been in business writing for a long time. I’d written proposals, customer communications and marketing material – among other things. So I thought that blogging was going to be easy. But you know what? It wasn’t initially. I tried to figure out my stumbling blocks and I realized that there
Getting a Blog-Life Through Social Media & Practice Read More »
Google will be introducing a new feature to organic Search for Google account holders over the next several days. It’s called Google Instant. The main feature of Google Instant is that your search results will begin to appear as you type your query into the search function. This new interface
Search, Google Instant, Web Content & Web Writing Read More »
