In marketing language, an ‘ideal client’ is the person or business who is most likely to buy from you and who will most benefit from your product or service. I find this definition narrow. I want to share a process that can help you to identify an ideal client as …
In my last post, I wrote about blogging discomfort and suggested some ways to overcome this discomfort. Most of my tips touched on tactics you could use to familiarize yourself with the web, finding your voice and getting comfortable with the idea of being “public” as a way of easing discomfort. …
In my last post, I wrote about getting your blogging mojo on. I suggested some ways to smooth the ups and downs of creativity in your blogging. I was talking at the 3,000 metre level about scheduling regular posts blocking time in your daytimer using an editorial calendar plugin I …
I’m writing this post because of a client who recently expressed her reluctance about blogging. “It might sound strange to you,” she said. “I’m a writer. I’ve written grants, donor materials, research papers. But writing for a blog… it just seems too personal. Some blogs (for example, the infamous Julie …
What keeps you from blogging? Do you have too many online and real life distractions? Not enough time? Do you have to write the perfect post? Are you unsure what your readership wants/needs to hear from you? Does your creativity ebb and flow? You are not alone Some of these excuses …
There are a few reasons that people ignore or stop reading a post you’ve just published. First you haven’t grabbed their attention. And then if you have it, your readers leave because your post doesn’t provide interesting or informative content. And then your content may be just too hard to …
I’ve had a post sitting in draft for a long time about this topic. But it was a brief email exchange with a client that gave me the fire to finish it! This client has a website that supports blogging (yay WordPress) but she was not ready to take the …
If you’re like me – and even if you’re not, you might not have the image schtick nailed down when it comes to web writing or blogging. I thought I’d share some tools and tricks I use for my blog. These are online resources and tools that can help you …
Free image tools & resources for image-challenged people Read More »
I’ve been inspired by the character that all Olympic athletes demonstrate as they seek to accomplish their dreams at the London 2012 Olympics. I saw such a parallel between the sometimes strenuous nature of blogging or writing that I decided to write a post about it.
Yesterday I enjoyed presenting to a group of about 30 members of the Toronto WordPress MeetUp group. One reason I look forward to this MeetUp group is the sharing of ideas and information. And I love the Network Orange meeting space. If you haven’t seen it yet, check it out …
Creating remarkable web copy – Toronto WordPress MeetUp group presentation Read More »
What is Feedburner? Feedburner is a Google service for bloggers or anyone who publishes content online. Feedburner delivers your new posts and updates to your subscribers via email or via Google Reader (or other readers). Feedburner provides another way to share your content with your community. What is an RSS …
A while back, I wrote about tactics that draw and keep your website audience. One tactic I mentioned was using keywords within your website. Using keywords effectively in your website or blog will increase your visibility in search engine results (keeping in mind, there are other factors that impact those …
