When it comes to the web and web copy, we don’t follow our mother’s advice – “Don’t judge a book by its cover.” That little ditty was a warning to avoid jumping to conclusions upon first meeting of anything or anyone. But that principle doesn’t apply on the web. First […]
How to Write Magnetic Web Copy Read More »
Narrative Design Labs are creative labs where as a business person, you are challenged to look at your business (and yourself) in a new way. Today, we are actors in a new business environment. We need to find a new way to look at our work and how we express who we are and what we offer. This post (hopefully) will spark your creativity and give you a fresh outlook for work.
Developing Web Content through Play Read More »
Tomorrow I am set to depart for a trip to Australia. My flight is with Air New Zealand. I was relieved that I was not going to be impacted by possible strike action… But wait for it … the first leg of my trip is with (are you ready) –
Customer Relations Lessons Learned Read More »
Writing naked is about getting to the point. Avoiding unnecessary words and phrases. Seth Godin says we don’t write naked because we are afraid. While I admit that I am afraid and so the text gets flowery, there are other reasons for flowery text. What do you think?
Thoughts on Writing Naked Read More »
June is here and it’s time to find a word of inspiration to guide your life and/or work for the month. Although this seems like a whimsical exercise, if you create intention around your word of choice and check in on yourself on a daily basis, I believe that you can be inspired to act according to the word that you choose. It’s about intentionality and being mindful. What word will you choose?
Whimsy and Words of Inspiration 5 Read More »
Writing is a strenuous process. Writing requires thinking, planning, organizing and clarity. What tricks do you use to get your writing (aka blogging) done? Do you have rituals that help you to get your creative juices flowing or disciplines to keep yourself at it – no matter how you are feeling?
Five Ways to Kick Start Your Writing Read More »
A few weeks back I discovered this fun, short test from someone I follow on Twitter. If you are a word person (like I am) then you might just enjoy the challenge of identifying which marketing copy evoked the best results from readers.
A Test and it’s Fun? Since when … Read More »
I’m continuing to encourage you all to pick a word for focus per month. I have been basing this little exercise on the 11 Words of Inspiration from a Box of Crayons video that I saw at the beginning of 2011 “11 Words of Inspiration for 2011”. In case you
Words of Inspiration 4 Read More »
I found February as a hard month in which to be inspired. My lackluster inspiration sort of leaked over into March too. But now, as we near April, inspiration comes a little more easily these days – it’s lighter longer; the air warms up pretty nicely after a day of
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The Canadian release of the iPad 2 is set for March 25th, 2011 – first to Apple Stores in your area and then to distributors at 5 PM. People will be lining up – taking chairs, iPods, food and drink to wait it out. Are you planning on buying one? Even if you’re not, you can use this web tool to check out how your site will display on an iPad
The iPad 2 and iPad Peek Read More »
Last month, I asked friends to choose a word from the fun video by Box of Crayons (11 Words of Inspiration for 2011). This month, I’m asking you to choose yet another word that you believe will describe your month of March.
11 Words of Inspiration – Part 2 Read More »
Box of Crayons released a great video at the beginning of 2011 – 11 Words of Inspiration. Enjoy the video. Watch the words… which one fits for you? Then tell me.
11 Words of Inspiration – Courtesy of Box of Crayons Read More »
